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Book Review: Business Research Methods 7th ed, by Donald R Cooper & Pamela S Schindler, McGraw Hill International Edition

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Vol: 
3
Num: 
1
Author(s)
Authors: 
Mik Wisniewski
Abstract: 
The reviewer looks at the book from 2 perspectives: teaching business and management students about maths, stats & OR and then maths, stats & OR students about quantitative techniques in wider business decision making. Topics and case studies in a project…
Filename: 
31businessresearch.pdf
Keywords: 
business, maths, mathematics, stats, statistics, OR, operational research, management problem, scientific thinking, ethics, design of research, strategy, sampling, measurement, scales, secondary data, survey methods, respondent communication, observational, experiment, book review, MSOR Connections Feb 2003 Vol 3 No 1
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